Digital Marketing Analytics

Monitor, measure and improve your online sales & marketing campaigns with Bizintel360

Problem Statement

Measuring the effectiveness of marketing campaign is the biggest challenge the organizations are facing today.

Many marketing professionals has wrong perception on digital marketing analytics that it is all about visitors count, CTR, bounce rate, traffic, page views etc. This all are web analytics. A web analytics is just a part of digital marketing analytics.

Marketing professional needs better insight on impact of marketing campaigns. They need visibility in funnel from impression, interactions, click to conversions- complete buyers journey.

Its important to understand where to invest, which campaigns are doing well, what ad types are working for organization, is it text, image or video, which geography can drive more revenue, which keywords has better strength, which digital marketing platforms are working well and how to make the campaign bid strategy actionable and ROI driven.

 

Who need Digital Marketing Analytics?

Invest marketing budget in right channel, campaign, digital platform, geography and Ad type

Chief Marketing Officer

Chief Marketing Officer

Campaign Manager

Campaign Manager

Brand Manager

Brand Manager

Marketing Manager

Marketing Manager

Bizintel360 Digital Marketing Analytics

Solves your problems from Marketing Campaign to Conversions

Bizintel360 Digital Marketing Analytics helps you to give visibility in marketing funnel and give better returns in your digital marketing investments

  • Understand which marketing channels drives the most revenue
  • Increase return on your marketing campaigns on various platforms
  • Take easy decision on next year marketing budget
  • Helps you to decide where you should spend more in next year marketing budget
  • Decide which keywords are giving more revenue over web
  • Conclude which geographical location giving more revenue and which not
  • Get visibility on how much money your Ads cost?
  • Get 360 degree view on how many conversions you are getting?
  • Get complete view on your sales funnel : What happens between click and conversions?
  • Understand through search based report : What people do on your website?
  • If prospects are not converting into customers, it can help you to tell why?
  • Fix conversion rate issues and understand customer behaviors when they do shopping?

Monitor, Measure and Improve

Key Questions Answered

  • How should i measure performance on various Marketing Campaigns?
  • How should i improvise keywords and search engine performance?
  • Which marketing campaign has lowest and highest ROI and where should i invest in?
  • Which Ad channel is working for me and which not?
  • How much revenue my affiliates are bringing?
  • Is my marketing budget is sufficient for pending quarters / Financial Year (FY) ?

Digital Marketing Analytics in a box

Connect multiple data source and get instant Search Engine Based interactive Dashboard and Reports

Real time Performance Report for Campaigns, Keywords, Ad Group, Ads, Customer Geography, Search Query, Shopping and Affiliates

Campaign Performance

Campaign Performance

Keywords Performance

Keywords Performance

Ads Performance

Ads Performance

Ad Group Performance

Ad Group Performance

Customer Geography Performance

Customer Geography Performance

Search Query Performance

Search Query Performance

Shopping Performance

Shopping Performance

Affiliate Performance

Affiliate Performance

Industries

Multiple marketing campaigns, multiple problems, one solution across industries

CPG

CPG

Retail

Retail

Apparel

Apparel

High Tech

High Tech

Food & Beverages

Food & Beverages

Real Estate

Real Estate

Media & Entertainment

Media & Entertainment

Financial Services

Financial Services

Connect multiple marketing data sources

Realize your marketing campaign investments across digital marketing platforms

Kount
Oracle Responsys
Google Ads
Commission Junction
Amazon Marketplace
Facebook Marketing
Yahoo gemini
Google Analytics
Bing Ads

 

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