Organizations generate large amounts of data every day. However, only a few of them are able to extract useful information. Why only a handful, because these organizations follow a business intelligence strategy that harnesses knowledge. Enterprises and organizations that are able to integrate a business intelligence strategy have a competitive advantage.
If yours is a business that competes in the Fast-Moving Consumer Goods (FMCG) industry, You have to face challenges like
- Portfolio Expansion
- Ensuring Compliance
- Requirements Report
- Management of multifaceted Supply chain
The FMCG industry relies heavily on accurate and prompt market research, which can be used to run effective marketing campaigns. The competition in the FMCG industry today adds various components to consolidate their position in the market, create new sales channels and growth opportunities while increasing the efficiency of their supply chain. To compete in such an environment, FMCG companies should leverage an authoritative grouping of business intelligence, technology, and management to be able to compete and win market share.
Let us see how Advanced Big data Analytics helps in increasing top line revenue and saving costs at the same time by:
- Identifying the ROI for your marketing strategy.
- Spend analysis and management
- Identifying lost opportunities.
- Identifying new segments to target.
- Optimizing spend
- Yield Maximum results by providing the best promotional strategies
- Bettering your marketing and sales strategies.
- Improved sales forecasting.
- Understanding your market share and competitor performances better.
- Helping you analyze the performance of new product launches relative to other competing products.
BizIntel360, a truly self-service big data analytics solution that combines the advantages of the cloud with the advanced capabilities of today’s data warehousing and visualization solutions. BizIntel360 is ideal for all organizations that want to leverage the power of big data without stretching their resources. BizIntel360 can scale to meet any organization’s needs. We built our solution to allow companies of all sizes to harness the power of advanced data collection, analytics, and visualization quickly. In fact, you can pull data from any data source—structured or unstructured—within hours of setting up your account. You don’t need expensive extraction, transformation, and loading (ETL) tools, bottomless IT resources, or large-scale data warehouses to put big data analytics to work.