The pharmaceutical industry has seen major advances in the last few years. It has also come at a price of various operational and productivity challenges. According to this analytics report by BBC, the annual spend on pharma for the year 2017 has been anywhere between $1,170-1200 Bn Dollars.
With advanced technologies powered by IoT, sensors, AI systems being deployed right from the manufacturer to the consumer level, a large volume of data is being generated from these sources. Social media, Customer support Emails, Call Center logs are the other major data sources.
This large volume of structured and unstructured data can be used to identify key trends and gain strategic insight into your product quality and customer behavior among others. Big data analytics can play a major role in pharma and life sciences companies to give them a better understanding of their business.
How does Self Service Analytics help?
Big data analytics not just helps you visualize your data but also helps in reading between the lines and improve aspects of your business that were ignored or not discovered before. Self-service analytics gives the power of advanced data analytics in the hands of business users. You don’t require complex IT infrastructure or dedicated IT personnel to help you analyze your data.
- Data Visualisation
Connect and integrate your structured( Databases, Excel) and unstructured data ( social media, images) and create a dynamic relationship to ultimately have a visual analysis on a neat dashboard
- Product quality & Risk Analytics
Gain comprehensive insight into your product quality and identify spurious drug batches and increase overall operational efficiency
- CRM & Social Media Analytics
Through social media analytics, you can get a concrete idea about the customer perspective of your product and brand. A pharma company can also track doctor’s prescription habits by integrating CRM into their BI platform
- Supply Chain Analytics
Never run short of your drug supply by analyzing any shortages in the warehouse or store.
- Data Analytics to aid Drug discovery
Big data analytics plays a major role in the discovery and development of innovative drugs.
Bizintel360 is a one of a kind solution that has all the capabilities customers look for in a BI solution. It is fast, easy and secure solution that gives the power of advanced data analytics in the hands of business users. And to top it all, the product trial is completely free with no credit card requirements or lengthy registration process.