Why Clickstream to Amazon Redshift
Clickstream being one of the most widely used analytics tools reports information about users, total visits, funnels, purchases, orders or heat maps about user behaviour on a website. Now this information can be combined with information from other sources and help businesses understand various aspects of its operations. The different departments may use the information in its unique way. Amazon Redshift facilitates this transfer as it’s blazingly fast and if you use SQL it doesn’t require you to learn anything new since Redshift uses SQL, it works with existing Postgres JDBC/ODBC drivers, readily connecting to most of the business intelligence tools.