Disruption in the automotive industry was long overdue. In the last few years, the automotive industry has seen a significant transformation with Self- driving autonomous cars, Connected cars, Electric cars, and drastic security and feature enhancements using various technologies as described in this report by Mckinsey.
As transportation goes Hi-tech, it needs a strong system to support all the futuristic technology endeavors. Vehicles connected to the cloud generates a large volume of data. This data, if kept in silos will lead to a significant loss to the manufacturer and the consumer, as this is the key to constant improvement.
This is where big data analytics comes into play. A big data analytics solution built in the cloud can help auto manufacturers get real-time actionable insights into their product life-cycle, sales, marketing, etc.
Let us explore some of the examples where Big data analytics plays a major role in supporting the automotive industry transformation.
Product Quality Analytics
- Helps in identifying problems and restrict downtime by analyzing machine performance in real-time
- Decision-makers now spend less time reporting and more time in analyzing useful data
Customer analytics
- Analyzing buyer persona and consumer behavior to identify prospective consumers who will most likely purchase a vehicle.
- Target segmentation to provide the right product to the right consumer by targeted campaigns
Sales and Marketing Analytics
- Optimum allocation of marketing dollars with actionable insight into online and offline campaigns
- Customer data integration with CRM, SRM, and other sales and marketing databases to help with the sales campaigns
Real-Time fleet analytics
- To help fleet managers to avoid extra costs and have better control through actionable insights.
Supply chain analytics
- Helps in identifying continuously changing trends in the market so that the automaker can be future-ready.
How Can Bizintel360 Help?
Bizintel360 is one of a kind solution that has all the capabilities customers look for in a BI solution. It is a fast, easy and secure solution that gives the power of advanced data analytics in the hands of business users. And to top it all, the product trial is completely free with no credit card requirements or lengthy registration process.
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