Why Clickstream to Amazon Redshift
Clickstream, being one of the most widely used data analytics tools, reports information about users, total visits, funnels, purchases, orders, and heat maps regarding user behaviors on a website. This information can be combined with information from other sources (data integration) and help businesses understand various aspects of its operations. The different departments may use the information in its unique way. Amazon Redshift facilitates this transfer as it’s extremely fast and if you use SQL, it doesn’t require you to learn anything new. It works with existing Postgres JDBC/ODBC drivers, and can integrate data with most business software applications.