Why Clickstream to Amazon Redshift
Clickstream, being one of the most widely used data analytics tools, reports information about users, total visits, funnels, purchases, orders, and heat maps regarding user behaviors on a website. This information can be combined with information from other sources (data integration) and help businesses understand various aspects of its operations. The different departments may use the information in its unique way. Amazon Redshift facilitates this transfer as it’s extremely fast and if you use SQL, it doesn’t require you to learn anything new. It works with existing Postgres JDBC/ODBC drivers, and can integrate data with most business software applications.
Clickstream to Amazon Redshift: Benefits & Uses
Seamless Data Integration from Clickstream to Amazon Redshift
Cloud-Based
It’s a completely cloud-based data integration platform. Fast implementation and no coding knowledge is required.
Real time integrations
Real-time data integration to provide more accurate and updated data views.
Fluid Flow Data
Streamline data flow and data sharing.
Data Synergy
Enables cross-channel synergy of data through data integration for all enterprise software applications.
Enable Functionality
It enables various departments to share data from a single data warehouse without hindering each other functions or privileges.
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Seamless Integration from Clickstream to Amazon Redshift
Data integration is essential when an extremely large amount of data needs to be processed quickly.
Google Analytics or ‘Clickstream’ is the world’s most widely used data analytics tools primarily used to analyze users actions and interests on the company’s website. This data is converted into different metrics that allows a business to take critical decisions about day-to-day operations of the business.
Our integration platform, eZintegrations™, provides seamless data integration from Clickstream to Amazon Redshift and facilitates the sharing of data from a single point with multiple users in a different department. This information can be integrated with information from other business apps and custom metrics can be defined to suit the company’s objective or purpose.
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Use Cases and Problem Statements Addressed for Using Clickstream to Amazon Redshift
Use Case 1
Marketing may use information pulled from Clickstream to analyse the campaign effectiveness in terms of traffic or leads generated. They can simply pull this data from Amazon Redshift. This data may also be used by Sales in their day to day functioning in terms of leads generated & how many of these were converted. This information is also critical to marketing as they might also want to know how many leads were converted to ascertain the effectiveness of their campaigns. Amazon Redshift facilitates these exchanges which may not be possible earlier.
Use Case 2
The data generated from heat maps by Clickstream can be combined with an advanced testing tool & used by UI/UX design team to pinpoint or analyse user behaviour in terms of interaction with the portal. They can use that data to refine the user experience & make modifications to existing design based on user interaction.
Use Case 3
Clickstream also facilitates mapping of the sales funnel. This data can be used by both marketing & UX teams to streamline their campaigns or user experience. The data & the results can be shared among themselves to better streamline the process.
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This is an overview of integrating data from Clickstream to Amazon Redshift - Integration Platform as a Service (iPaaS).
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